AOG Associate Owners Group
AOG unites insurance agencies, broker-dealers, RIAs and vendors under a single shared equity structure. Built for Associates. Built for the Future.
01 The Thesis
Associate Owners Group exists to fundamentally realign the financial services ecosystem. We believe the professional who creates the value should share fully in the value created — not only through their commissions, but through ownership across the entire economic stack.
AOG is building a platform where the “hero” is no longer just a producer, but an owner participating in the front and back end of every transaction.
This is not simply a better compensation model. It is a structural shift in how wealth is created:
02 Four Pillars of Ownership
Spanning insurance, wealth management, technology, and products and services — the structural foundation on which the AOG family of companies is built.
We acquire and operate agencies while preserving the books, the relationships and the culture that built them — and give the producers who wrote the business a stake in what it becomes.
Advisory and retirement practices gain the capital, custody relationships and planning depth of a national platform, while the advisors who earned the trust retain ownership in the enterprise.
A unified stack — CRM, quoting, servicing and data — built once and deployed across every firm in the family, so Associates spend their time selling rather than reconciling systems.
Preferential terms with leading carriers and providers, collective bargaining power and regulatory representation that no single agency could secure on its own.
03 The Model
At AOG we believe the future of financial services belongs to those who own it. Affiliates and Vendors come together under a shared equity structure — and the upside flows back to the people producing the revenue, not only to the people managing it.
Independent P&C, life and benefits agencies keeping their books, relationships and culture intact.
Registered advisory and retirement practices gaining national capital, custody and planning depth.
A unified stack — CRM, quoting, servicing and data — built once and used across every firm.
Providers, support firms and revenue share companies serving the whole network.
All contribute into
Which returns ownership to
04 The Family of Companies
AOG collaborates with premier financial service firms across the United States and Canada.
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05 Our Story
Founder and Chairman Monte Holm on why the people who write the business should own it — and how AOG is built to make that structural rather than aspirational.
06 Latest News
Announcements, acquisitions and industry insight from across the AOG family of companies.
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AOG is intentional about who it welcomes — not because the bar is out of reach, but because the right fit matters. Behind every company in the ecosystem is a leader who believes the people who build the business deserve to own it.
Read more →The Winnipeg-based debt consultation and settlement company has spent nearly a decade giving families a real way out of debt.
Read more →Two decades in quantitative finance, options-based portfolio management and institutional risk strategy.
Read more →A boutique Scottsdale planning firm bringing a personal, relationship-driven approach to retirement planning.
Read more →More than 30 years in investment management, with a proven vision for advisor-centered growth.
Read more →07 Leadership
Experienced professionals dedicated to supporting our network of agency owners and driving the success of the Associate Owners Group.
08 Membership
AOG seeks established agencies and firms committed to excellence, collaboration and mutual growth. Not because the bar is out of reach — because the right fit matters.
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09 Get Started
Discover how AOG can help your agency thrive through collaboration and shared success.